1. Quality Matters
Simply downloading and re-uploading a video won't cut it on YouTube; in fact, it might result in penalties for low-quality content. Modern systems can swiftly evaluate video quality by scanning hashes or content. Quality content is typically unique and user-generated, at the very least. But it's not just about the content; crafting catchy titles and descriptions is crucial.
Unfortunately, some effective tactics aren't always honorable. Clickbait titles or thumbnails can deceive viewers, leading to disappointment when the actual video fails to deliver on its promises. While these tactics have worked, YouTube's algorithms are primarily concerned with user retention.
2. User Interaction
YouTube's algorithms closely monitor how users interact with videos. The platform aims to retain users for as long as possible, as more user minutes mean more ads shown and more revenue generated. Low-quality videos that fail to engage viewers or lack interaction are flagged. Encouraging actions like thumbs-ups and subscriptions is not in vain; it aids the algorithm. While it might be annoying to viewers, it does help.
3. Lastly, consider backlinks. Videos that gain traction on various platforms and naturally draw audiences to YouTube are favored by the platform. Backlinks from forums and social media platforms frequented by real users can earn you a green flag with YouTube. It's all about bringing people, attention, and revenue to their platform.