Brand Recognition
Some well-known VPN startup companies with substantial resources need to expand quickly and create a network effect. The freemium model is one of the best ways to achieve this. They require visibility, attention, and trust, all of which the freemium model can provide. It's often said that a person is more likely to buy something from you the second time than the first time, primarily due to trust that has been built. The same holds true for free software provided to end-users. In addition to the free-to-paid conversion and potential revenue, some companies might even operate at a slight loss to maintain brand recognition. This is similar to why top cola brands still advertise during major events like soccer games; they want to stay in people's minds.
Advertising
Our download manager serves as one of the distribution channels for antivirus companies. We offer advertising opportunities within our download manager. This benefits all parties involved. End-users receive free security, software publishers get paid, and antivirus companies gain potential future customers and increased brand recognition. Software companies calculate the percentage of free users who convert into paid users. Once they know the average value of a paid user, they have a potential advertising budget to acquire new users. Another reason for distributing software in this way is to quickly collect user interaction data with their application. Silicon Valley has a saying: "Fail fast." This approach provides a rapid way to acquire a large user base, which leads to user interaction and valuable feedback.
